What is PFDI?
PFDI is an organization of leading, privately owned funeral home owners that exchange marketing ideas, study best practices and learn from institutions of higher education.
About the Organization
For over 85 years, PFDI has been an exclusive, invitation-only professional organization for leaders in the death care industry. PFDI represents the leading, privately owned funeral home owners and managers who exchange marketing ideas and best practices and pursue new ideas from institutions of higher education.
We Learn
Study Best Practices at Member Firms
For over 85 years, PFDI has been an exclusive, invitation-only professional organization for leaders in the death care industry. PFDI represents the leading, privately owned funeral home owners and managers who exchange marketing ideas and best practices and pursue new ideas from institutions of higher education.
Visit and Learn From Prestegious Universities
Our program is unlike any other in the industry. PFDI members visit the top universities in the country to hone their business skills and practices. We have attended programs at both the famous Kellogg School of Management at Northwestern University and Owen School of Management at Vanderbilt.
Learn from Leaders in Other Industries
Service is the same in any business, so we turn to the best in other industries to get advice on how to perfect our customer relations. PFDI went to the Ritz-Carlton to study with Dr. Joseph Michelli, author of: The "New Gold Standard" and "The Starbucks Experience." Dr. Michelli spoke to PFDI members about how he helped create the value statements and beliefs that have made these companies top in customer service.
We Share
Before changing our name to Preferred Funeral Directors International, PFDI was called Advertising Funeral Directors of America. Marketing has always been at the forefront of our association, and we continue to focus on advertising innovation. At our annual convention, we offer an ad fair where members stand up and share their best ad ideas of the year.
We Grow
By uniting the top professionals in our industry, PFDI provides exceptional opportunities for networking and developing professional relationships. Members share ideas and advice, and strong friendships are formed in this supportive, non-competitive environment. When you face challenges in your business, it can be helpful to call someone you trust; someone who has been through a similar experience with their staff, finances, or facility and can offer guidance.
For more information on PFDI, or how to become a member, contact MKJ Marketing at 888-655-1566 or email us.